Carbonates in Dominican Republic - New Market Research Report
During 2013, and after several months in 2012 of internal preparations, the financial and marketing muscle of Cerveceria Nacional Dominicana (CND), the largest Dominican company (tax-wise), was finally deployed behind Pepsico brands at the channel level, and was behind an intensification of marketing activities, including relaunch of Pepsi Light and 7up, regular and light. The immediate effect was an increase in the cost of operation at the channel level for all players, and increased...
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