New Market Research Report: Carbonates in Ireland
2013 proved to be a much more positive year for carbonates than 2012 was, with a significant slowdown seen in the decline of both total value and volume sales in 2013. The better than usual Irish summer, which included a heat wave in July, resulted in consumers spending more on unplanned activities, such as barbeques and day trips. This had a positive impact on the performance of carbonates, as many consumers purchased soft drinks to cool down during this period...
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