Market Report, "Gum in the United Arab Emirates", Published
In 2013 manufacturers of gum continued their efforts to increase consumer awareness of the health benefits of chewing gum, working to establish its consumption as a habit after eating or drinking. This was essential as according to trade sources consumption of chewing gum can be considered taboo in certain social situations. In particular, the functional benefits of chewing gum, such as whitening, were promoted. In 2013, whitening chewing gum was gaining in popularity among young affluent...
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