Juice in Lithuania - New Market Study Published
Sellers of juice realise that consumers are very price-sensitive therefore the most common way to sell the product is offering it with a reasonable discount. The representatives of the category leaders claim that more than 60% sales are made during sales in Lithuania, confirming that juice is still not considered a necessity item, and that the price is a key factor when choosing a product or brand. However, Lithuanian consumers are becoming more rational and are looking for local products...
View full press release