Consumer Health in Ecuador - New Market Report
In 2013, value sales in 2013 grew slower than in the review period. One of the main reasons was the long period of OTC to Rx switch of analgesics and cough, cold and allergy products as a way to control the complications of dengue fever and the AH1N1 virus. In addition, the wider availability of free medicine through social security and the controlled prices for most categories led to lower growth than in previous years.
View full press release