New Market Study Published: Grocery Retailers in Malaysia
Grocery retailers witnessed a minor slowdown in current value growth during 2013, although the essential nature of grocery retailers continued to support the category's performance. However, soft economic conditions in Malaysia during 2013 impacted consumers' confidence to spend, with retail sentiments remaining low. Therefore, grocery retailers continued to engage in frequent price promotions to entice consumers and sustain their interest amidst the intensely competitive landscape.
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