New Market Research Report: Small Kitchen Appliances (Non-Cooking) in South Africa
As a result of South Africa's high income inequality levels, the country faces a two tiered economy which continues to influence the type of products that are demanded by higher and lower LSM groups. This is reflected in the demand for kettles, where the lower end of the market continues to remain price sensitive and demand basic, cheap products relative to higher LSM groups who demand more expensive branded products. Middle-income consumers however, are clearly shifting towards more expensive...
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