New Market Study, "RTD Tea in Poland", Has Been Published
RTD tea is positioned as a healthier drink than carbonates, energy drinks or juice drinks. The category is perceived as more natural, tasty and beneficial for the human body, especially in the case of RTD green and white tea. However, the consumption per capita is much lower than juice, bottled water or carbonates because the consumer group still remains small. RTD tea for many consumers is still an unnecessary expense, losing out to more essential products or beverages that are...
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