New Market Study Published: Herbal/Traditional Products in Pakistan
The common perception among consumers is that herbal/traditional products are safe to consume and have no side effects. There was no regulation in terms of the pricing of herbal/traditional remedies in 2013. It is easy for manufacturers to advertise their brands and sell these products at their own prices. There is general awareness of herbal/traditional products among the population, especially young people. People consume herbal/traditional cough, cold and digestive remedies as complements to...
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