"Wound Care in Guatemala" Published
Wound care in Guatemala reached retail value sales of GTQ8 million in 2013, a 6% increase in current terms on 2012. This is a small category, and the main brands are not usually advertised or very active in marketing. Many companies, like BDF Centroamerica and 3M Guatemala SA have tried to increase the consumer base by selling sticking plasters featuring popular cartoon designs, but their impact has been small.
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