New Market Study, "Juice in Guatemala", Has Been Published
Juice is having a strong growth in Guatemala, mainly because consumers perceive it as a healthier and more value-added product. In 2013 the category registered off-trade current value growth of 13% and sales of GTQ 2.3 billion. The appearance of more value-for-money products, like three-litre presentations of juice, are making the category more dynamic, since consumers find these products more affordable and perceive them as healthier than carbonates.
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