Sports and Energy Drinks in Dominican Republic - New Market Research Report
Energy drinks has outperformed all other categories in growth rates over the years, including 2013. But that has been the result first of immaturity (the category began in late 2002), of effective communication campaigns that position the category as "the" companion for young people's nightlife consumption (with or without alcoholic drinks), and more recently of distribution and store visibility increase. However, that positioning has a limit for growth, and what happened with 911 in 2013 could...
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