New Market Research Report: Packaged Food in Kenya
The packaged food sales recorded double digits value growth in 2013, thanks to the rapid westernisation and changing consumer lifestyles. A growing desire for convenience among Kenyan consumers continues to drive the strong growth of packaged food, especially for products such as noodles and baby food. Despite continuous price increases, Kenyans are increasingly demanding packaged food and moving away from traditional unpackaged food products.
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