Just Released: "Biscuits in Georgia"
In 2013 the biscuits category saw a current value terms increase of 9%, compared with a review period CAGR of 3%. The review period sales and consumption was distorted by the impact of the economic downturn over 2008-2009. In addition, an increasing average unit price in 2013 contributed to growth in value sales. This was underpinned by the appearance and increasing popularity of the more expensive TUC brand .
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