Recently Released Market Study: NRT Smoking Cessation Aids in Colombia
The relatively small market size of NRT smoking cessation aids (slightly more than Col$3 billion) compared with other consumer health categories and the total size of the tobacco industry in Colombia demonstrate that these sorts of products are not very attractive for consumers in the process of quitting tobacco. Tobacco bans seen in advertising restrictions, imposed packaging messages and pictures (cigarette packages need to include large preventive messages and impressive images of the...
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