Recently Released Market Study: Meal Replacement in the United Arab Emirates
Improved distribution and merchandising proved successful in driving retail volume sales of meal replacement in 2013. Over the first half of the review period due to small or non-existent dietetic sections in supermarkets and hypermarkets, meal replacement slimming, for example Slim Fast from Unilever Group, did not have adequate visibility on shelves. However, since late 2011, supermarket and hypermarket retailers have been increasingly focused on creating sections in their outlets dedicated...
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