"Analgesics in Pakistan" Published
Analgesics posted a 19% increase in current value sales in 2013 to reach PKR1.3 billion. Low nutrition diets, poor quality lifestyles, low levels of physical activity, noise pollution and high usage of digital media increased stress levels among consumers and boosted the demand for analgesics. Self-medication and word-of-mouth referrals encouraged consumers to purchase OTC analgesics for instant treatment of symptoms.
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