New Market Report: Air Care in Finland
Air care increased by 3% in current value terms in 2013, partly due to the VAT increase from 23% to 24%, but also because of slowly growing demand for more premium products. The growth rate in 2013 was also strengthened by several launches, including Glade Sense and Glade Discreet in electric air care in 2013 and 2012, respectively.
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