Now Available: Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela
The number of launches steadily decreased over the review period. Strong restrictions to imports and long delays of government approval for new products were two key factors behind the situation. Instead of expanding portfolios and taking advantage of unexploited niches, most of the companies reduced the number of brands and thus focused imports on the best-selling brands and larger categories. Such a lack of dynamism negatively impacted consumer interest and therefore demand. Under this...
View full press release