New Market Study, "Noodles in Kenya", Has Been Published
Noodles is expected to see the strongest current value growth in overall packaged food in 2013 over the previous year, benefiting from a number of factors driving growth. This product area notably benefited from rising urbanisation and a growing mid-income group in Kenya, alongside the country's ongoing population boom. As the mid-income group expanded, more consumers were able to afford noodles, while expanding cities not only improved consumers' access to retail outlets offering noodles but...
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