Business Services: Group Holidays Market in UK - April 2014
Escorted tour operators need to dispel negative perceptions of a lack of freedom and privacy associated with their products, especially among over-55s. But, given the right balance, many older independent travellers can be persuaded to trade an element of freedom in return for greater depth, expertise and richer experiences plus convenience; a combination they would find it hard to organise on their own.
View full press release