Did You Know Focus Groups Are the Secret Behind Successfully Launching a New Product?
It is an established fact in the marketing industry that focus groups are an important development tool for businesses of all kinds. Running a focus group allows a company to gauge the reaction of potential customers to a new product or service before it’s launch or alternatively to gain feedback at the post launch stage on how things can be improved. This information is extremely relevant to overall future development, and making a customer orientated approach easier to implement.
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