Recently Released Market Study: Home Care in Italy
The expected recovery of the Italian economy did not occur as predicted in 2013. The general sense of scepticism about the future, the persistent high level of unemployment and an income that is less and less available resulted in a negative growth of the sales of home care products. Products that are not considered necessary in everyday life witnessed the worst performance. In 2013 the key home categories like laundry care, surface care and dishwashing registered negative growth. The category...
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