Recent Study: Ready Meals in France
With the horsegate at the beginning of the year, players face a serious challenge in 2013 in one of the most valuable categories of the packaged food market. The category already found it difficult to progress in volume in the middle of the review period due to the strong internal cannibalisation between the various sub-categories. In early 2013, given the rather high share of Findus in the country and the fact that Spanghero, one of the main protagonists of the...
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