New Market Report Now Available: Irons in South Africa
Upper middle to higher LSM consumers continues to demand products with superior quality. Shortened replacement cycles have acted as a key driver in influencing consumer demand for better quality products. Although fashion trends are increasingly switching to more casual clothing requiring less ironing, older consumers and many workplaces still require formal wear, which requires ironing. Moreover, owning a suit is still important to many, not just for business, but also to attend church and...
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