Recent Study: Cough, Cold and Allergy (Hay Fever) Remedies in Colombia
The pseudoephedrine ban in 2009 did not have strong negative effects on the category due to the rapid reaction of major manufacturers such as Pfizer, Lafrancol, GlaxoSmithKline and Chalver. Such companies did not use the whole term given by the health authorities to cease sales of products with pseudoephedrine. They rapidly reformulated their products and were able to use an apparently negative situation in their favour. The claim "it does not contain pseudoephedrine" rapidly became part of...
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