Market Report, "Dishwashing in Ecuador", Published
Ecuadorians' dishwashing consumption habits are changing. The most notable change is that consumers are switching from cream and bar hand dishwashing products to liquid options. This is seen mainly among high and middle-high income groups but it is growing in middle income groups. Another trend which is slowly developing is the demand for environmentally-friendly products, but since these products are quite expensive they are mainly used by high income individuals. There is also increase demand...
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