RTD Coffee in Latvia - New Market Research Report
RTD coffee is still not among the most popular products in Latvia due to weak promotion and the country's northern location, as its people associate coffee with a hot drink. Therefore, RTD coffee can be considered as a seasonable drink in Latvia. The main player Valmieras Piens AS has been the main contributor to the development of this category in Latvia. Almost all changes in RTD coffee are associated with the company's innovations or policies.
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