New Market Study, "RTD Tea in Ireland", Has Been Published
RTD tea sees off-trade value sales growth of 5% to reach EUR1 million in 2013. RTD tea continued to be a relatively small category in Ireland over the review period. However, it saw amongst the most dynamic off-trade value sales growth of all the categories in soft drinks in Ireland over the review period. The better than usual weather in Ireland in 2013, assisted performance, as consumers opted for cold beverages as a substitute for tea during the day.
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