Concentrates in Slovenia - New Market Research Report
Thanks to its economical positioning, concentrates was the soft drinks category that benefited most from increased price sensitivity among Slovenian consumers in 2013. Aside from low prices, the fact that tap water in Slovenia is generally of a high quality helped to increase consumer acceptance of concentrates as a more affordable alternative to other types of soft drinks. The availability of more novel or exotic flavour variants also strengthened this trend, though traditional choices like...
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