New Market Study Published: South Korea Consumer Electronics Report Q2 2014
The South Korean consumer electronics is mature, meaning growth rates will be below those of emerging markets. We expect the market will remain in positive growth territory over the medium term but growth will be slow, with a forecast CAGR of 3% 2014-2018 to US$18.7bn in 2018. In the short term, high household debt levels will be a constraint on consumer spending and high penetration rates mean there are limited first-time buyer opportunities. However, consumer appetite for innovative products means...
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