New Market Study, "Nappies/Diapers/Pants in Guatemala", Has Been Published
Nappies/diapers/pants current retail value sales increased by 6% in 2013 to reach GTQ750 million. Guatemala has the lowest per capita consumption rate for nappies in Latin America. However, the penetration of very economically priced products is boosting growth in this area. Currently, these products are purchased occasionally since consumers usually leave their babies bare bottom or use cloth diapers. However, consumers are learning of the existence and convenience of these products and are...
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