Soft Drinks in Sweden: New Research Report Available at Fast Market Research
Total volume sales of soft drinks continued to decline at a very marginal level in 2013; the decline was slightly bigger during 2011 and 2012. The decline in off-trade volume sales was bigger than in on-trade, which means that on-trade gained share at the expense of off-trade. This correlated with the increasing sales through consumer foodservice outlets such as cafes and fast food outlets. The slight drop in total volume was due to Swedes' increasing health awareness which negatively affected...
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