New Market Research Report: Home Insecticides in Portugal
Unlike other home care categories, sales of home insecticides are affected as much by weather conditions as by movements in purchasing power. The summer of 2013 registered temperatures higher than either 2011 or 2012 which had been particularly mild. Unlike other hot summers, 2013 registered a relatively small number of wildfires which allowed for the insect population to expand and pushed demand for home insecticides upwards. Current value sales in the category increased by 15%.
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