Just Released: "Bleach in Chile"
Premiumisation and value-added products were the principle strategies spurring growth in 2013. Manufacturers turned to new usages, scents and formats and even new products in a bid to maintain healthy levels of growth. Consumers are also increasingly interested in warding off colds and other ailments and so wet wipes, which enjoy a particularly good level of acceptance among the Chilean population, have grown strongly.
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