Recently Released Market Study: Air Care in Costa Rica
Air care witnessed further levels of innovation in 2013, which developed with convenience and indulgence as the main features of most launches. Easier to open "new look" packaging, smell testers, more convenient spray systems and innovative solutions, such as sticks, automatic battery-powered alternatives and alternating dual devices were the most striking trends in the category. As in other home care categories, manufacturers continued focusing on value-added features, such as extra devices,...
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