New Market Study Published: Direct Selling in Poland
Direct selling in Poland benefits from steady demand for beauty and personal care, which remains the most popular product area generating the core part of the total channel's retail sales. Female consumers form the key target group for such well established brands as Avon and Oriflame. They are attracted by wide product assortment, reasonable pricing, frequent price promotions as well as direct contact with sales representatives, which provide them with professional consultation.
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