"Pasta in Georgia" Now Available at Fast Market Research
The private label dried pasta line Marshe by Georgian European Macaroni Industry was a notable launch in 2013. The company is actively involved in promoting Marshe in various categories, and in 2013 launched the Marshe range of dried pasta. This line is expected to quickly gain a value share of 5% in 2013 thanks to a strong distribution network (the company also owns private outlets), active advertising and competitive prices (Marshe is priced cheaper than the average for pasta).
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