Market Report, "Soft Drinks in Serbia", Published
After a period of healthy growth, the Serbian soft drinks market reached a peak in 2008. The economic crisis took hold in the last few months of that year, which led to a slowdown in the whole economy. It seemed that 2011 would see some recovery, but after a few short-lived positive signs, a second wave of crisis followed. Due to the recession, many Serbians lost their jobs or had their salaries reduced, which forced them to save money wherever...
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