New Market Research Report: Mixed Retailers in Sweden
Mixed retailers saw current value sales grow by 3% in 2013, driven by healthy sales through cheaper channels, such as mass merchandisers and variety stores. Despite the slight recovery of the economy in Sweden, unemployment remained rather high and many consumers felt a strong level of economic uncertainty, and thus continued to be cautious in their spending in 2013. Many of these consumers were subsequently attracted to mass merchandisers and variety stores, which often have special deals and...
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