"Air Care in Greece" Published
Air care displayed negative growth in retail value terms over the review period amidst the economic downturn, yet 2012 was a year of unprecedented losses and the steep decline continued in 2013 with the total air care category shrinking further to reach EUR12.8 million. With disposable incomes having shrunk considerably and unemployment rates on the increase, luxury purchases, such as air care dropped significantly, regardless of the huge investment by manufacturers in this niche category.
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