Pasta in Egypt - New Study Released
Much of the growth seen by pasta at the start of the review period was linked to consumers trading up from unpackaged to packaged pasta due to concerns over hygiene and quality. However, in 2013 this shift is occurring for a different reason. Consumers are finding that the unpackaged pasta they were used to buying from open markets faced shortages, with this partly linked to higher international wheat prices as a result of a decline in global wheat inventories due...
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