Report Published: "Snack Bars in New Zealand"
2013 saw the continued influence of bite-sized products within snack bars. This trend was particularly strong in fruit bars, where many products now mimic the sugar confectionery category. Many products in fruit bars in 2013 utilised novelty shapes, including long snake like strings, and bite sized nuggets. This encouraged children to shift away from jellies and gums in sugar confectionery, towards these types of fruit bars. In addition, the use of cartoon characters, such as Sponge Bob Square...
View full press release