Juice in Sweden - New Market Study Published
The Swedish dairy and juice company from the south of the country, Skanemejerier AB, was acquired by the French diary giant Lactalis Groupe in the summer of 2012. Skanemejerier AB obtained additional economic power after the acquisition but remained a southern Swedish company according to consumers' perception which was reflected in the increasing share of the company during 2013. The company's share increased by one percentage point in terms of retail volume sales on 2012, coming closer to its...
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