New Market Research Report: Incontinence in Latvia
In contrast to other tissue and hygiene categories, incontinence is less dependent on upward and downward movements in consumer purchasing power because these products are deemed essential goods among people who are in need for them. On the other hand, incontinence products available on the local market are still relatively expensive compared to sanitary towels and nappies/diapers. Therefore, buyers who are willing to economise tend to replace incontinence products with cheaper alternatives.
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