New Report Available: Biscuits in Vietnam
Over the review period, the trend towards more premium branded biscuits had been popular in the country. For example, for the 2013 Lunar New Year - one of the high seasons for confectionery, including biscuits - Bien Hoa Confectionery's two premium biscuit brands, Goody and Palomino Hoa Xuan, enjoyed a better performance than the company's economy and standard brands. This trend was mainly thanks to the increasing trend to demand more sophisticated goods as well as the rising concern for...
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