Market Report, "Canned/Preserved Food in Austria", Published
Canned/preserved food in Austria was influenced by two distinctive trends in 2013. On the one hand, convenience drove the sales of many products, especially canned/preserved soup, which only requires heating up. On the other hand, consumers increasingly opted for sustainable and healthy products. Austrian consumers are becoming increasingly interested in the background of the products they buy and consume. In order to cater for this demand, many producers focused on introducing new launches...
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