New Market Research Report: Surface Care in Italy
2013 saw two major trends: consumers continued to prefer multiuse cleaners rather than task-specific products and many switched to cheaper products like bleach. Although task-specific products like bathroom and oven cleaners are still seen as more effective in cleaning specific surfaces multipurpose cleaners are perceived as more efficient in terms of convenience. They can be used for different types of surfaces and consumers prefer to stock one product rather than several ones. Furthermore,...
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