Market Report, "Laundry Care in Estonia", Published
Laundry care maintained growth in 2013 as the economy continued improving. Nevertheless, 2013 can be considered a year of ongoing category stabilisation as the laundry care category saw positive growth, similar to that of the previous two years. This growth is mostly attributed to the improving economic situation of consumers in Estonia who have started to feel more confident in purchasing products that were not always discounted or from the lower price segment. Furthermore, inflation brought...
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