New Market Report Now Available: Menswear in Denmark
Menswear continued to have an above average performance due to retailers realising that Danish men were putting more focus on their appearance. The classic stereotypical view, where men do not care about their looks in order not to be perceived as vain slowly started to disappear since the 1990s and during the review period men increasingly started to dress in more advanced or eye-catching clothing. In addition, more companies such as the leading players Bestseller and H&M caught up with...
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